Bojan Radlović is the Chief Digital Officer at Fortenova group, one of the largest retail groups and food producers in the region. As the CEO of Multiplus Card, he leads one of the most successful loyalty programs in the Balkans. Bojan’s international and cross-sector experience helps him understand the value of data and engage customers in meaningful ways. At McKinsey, he led large-scale digital transformation projects, after which he joined the largest digital media company in the US –  Red Ventures, where he set up and grew the European team.