Aleksandar Bogdanović is the CEO of Yettel Bank (previously known as Mobi Bank), the first digital bank in the region. As an experienced leader, he knows the value of customer experience and he is steering the bank on a mission to provide superior customer experience in Serbia, having first introduced products for depositing and withdrawing cash, billing goods and services, solely via mobile phone. Prior to joining Yettel Bank, Aleksandar led market activities for British American Tobacco in Montenegro, Serbia and Slovenia and also held the role of Managing Director in local pioneering and fast growing companies in their industries such as Naftachem and CORP.